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Sustainability: A $12 Trillion a Year Market by 2030

October 20, 2017 • SUSTAINABILITY & ETHICS, Finance & Economics, Climate Change, Social ImpactComments (0)

By John Elkington and Richard Roberts Leading companies today are starting to think of sustainability as a tool for growing profitability, using frameworks such as the UN Sustainable Development Goals as a guide to future market opportunities. In this article, we outline three imperatives for leaders who want to thrive in tomorrow’s markets: think

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Writing the American Marketing and PR Playbook

September 20, 2017 • STRATEGY & MANAGEMENT, Marketing & ConsumersComments (0)

By Jo Detavernier Promoting products and services through marketing and PR is a very different ballgame in the United States compared to Europe. An integrated “owned”, “earned” and “paid” campaign that takes pain to avoid these mistakes will yield

What is Brand Activation and Why Marketers and Consumers Should Care

September 13, 2017 • STRATEGY & MANAGEMENT, Marketing & ConsumersComments (0)

By William Rosen and Laurence Minsky Marketing, along with the market and all its innovations, is also imperatively evolving. In this article, the authors elaborate on brand activation and show how CEOs, CMOs, and others can align marketing disciplines to

Why Reward for Performance Fails to Deliver

September 13, 2017 • STRATEGY & MANAGEMENT, Talent Management, Finance & EconomicsComments (0)

By Jonathan Trevor Blind conformity can be very dangerous especially when it comes to managing your company’s talent. In this article, the author elaborates on why and how reward for performance fails to deliver its objectives, how there is no one size fits

How to Get Your Functions to Supercharge Your Strategy

September 12, 2017 • STRATEGY & MANAGEMENT, Corporate Governance, Global BusinessComments (0)

By Jo Whitehead, Anita Hunt and Debbie Rogerson Great strategies often go to waste because they cannot be properly executed. In this article, the authors share not only how to make sure your strategies are executed but also improved by input from the

Top IoT Companies Grow Faster But Require All-In Commitment

September 7, 2017 • TECHNOLOGY, Global Business, Editors' Pick, Internet of ThingsComments (0)

By Peter Weill and Stephanie Woerner The Internet of Things is one of the many inevitable changes happening in our digital world. In this article, the authors provide key factors that will help a business thrive in an IoT-driven market. More importantly, they

From Products to Solutions – Mastering Sales Force Incentives

August 30, 2017 • STRATEGY & MANAGEMENT, SPECIAL FEATURES, Finance & Economics, Editors' Pick, Strategic Spotlight, Team ManagmentComments (0)

By Johannes Habel and Olaf Ploetner As B2B companies strive to become providers of solutions rather than products, sales managers face significant challenges. Among them: new requirements for incentivising sales teams.   In 2016, the world’s second

Are We in Good Shape for a Digital Transformation?

August 14, 2017 • STRATEGY & MANAGEMENT, TECHNOLOGY, TransformationComments (0)

By Anand Swaminathan & Jürgen Meffert Innovation cycles run ever faster – with each of us experiencing ever more discontinuity. Anand Swaminathan and Jürgen Meffert, Senior Partners at McKinsey and Company and authors of DIGITAL @ SCALE:  The

GLOOM vs. BLOOM OF THE FUTURE OF WORK: Can We Chart A Positive Roadmap?

August 2, 2017 • STRATEGY & MANAGEMENT, INNOVATION, Global Business, Talent Management, Editors' Pick, Emerging IdeasComments (0)

By Mario Raich, Simon Dolan, Dave Ulrich, and Claudio Cisullo As the digital era is continuously in its process to ripen, discussions of destructive unforeseen scenarios are always on the picture especially in the aspect of work. In this article, the authors

Is Compassionate Leadership a Driver of Huawei’s Business Success?

July 27, 2017 • LEADERSHIP, David De Cremer on Management, Editors' Pick, Leadership Development, Team ManagmentComments (2)

By David De Cremer and Tian Tao In this article, the authors trace giant telecom Huawei’s success to its founder’s commitment to compassionate leadership. In a fast modernised wold, how do ancient Confucian and Buddhist teachings of compassion drive you,