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STRATEGY & MANAGEMENT
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Tailoring the Strategy Function for Success

September 19, 2018 • LEADERSHIP, STRATEGY & MANAGEMENT, Editors' Pick, Strategic SpotlightComments (0)

By Jo Whitehead, Felix Barber and Rebecca Homkes Enterprises face a host of challenges today, including digital disruption and changing global trade patterns. In such an environment the need for a flexible strategy and a flexible strategy function is high. In this article, the authors present a clear step-by-step approach to getting the best value …

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Sound Business: Improving Your Audio ROI

September 19, 2018 • STRATEGY & MANAGEMENT, Marketing & Consumers, Strategic SpotlightComments (0)

By Steve Keller “What does your brand sound like?” The rise of smart speakers and voice interactive technology is forcing brands to answer that question. Though resolute in their belief that audio (and more broadly, audio branding) plays a fundamental

NOTHING IS FREE Data-driven optimisation unlocks freemium business models’ real potential

September 18, 2018 • STRATEGY & MANAGEMENT, INNOVATION, Finance & Economics, Business ModelComments (0)

By Stefan Wagner and Julian Runge In today’s digital era when the marginal cost of (re)production and distribution of products and services tend to be close to zero, freemium strategy is becoming more appealing among companies as going freemium can be an

Data to the rescue: Investing in (female) employees

September 18, 2018 • LEADERSHIP, Women in Leadership, People ManagementComments (0)

By Ineke Ceder and Sumru Erkut Can companies successfully align attention to their bottom line with the current urgent calls for wider diversity and inclusion? The authors argue that thoughtfully collecting data on workplace climate and letting affinity

Storytelling Workshops: A Tool for Breakthrough Product Innovation

September 18, 2018 • STRATEGY & MANAGEMENT, Marketing & ConsumersComments (0)

By Evy Sakellariou, Keith Goffin, and Agnes Mariakaki New product development (NPD) is essential to companies and it is an area where our research shows that stories can be a tool to boost creativity. The Storytelling Workshop is an effective but

How Organisations Can Overcome Conflicting Identity and Reputation

September 18, 2018 • STRATEGY & MANAGEMENT, Global Business, Strategic SpotlightComments (0)

By William Harvey, Tim Morris and Milena Santos Based on their examination of how an organisation responds when its identity is substantially misaligned with the experience and perceptions of external stakeholders that form the basis of reputational

Integrative Intelligence for a Trust-based Worldview for Business

September 18, 2018 • Corporate Governance, Team ManagmentComments (0)

By Sharda Nandram, Puneet Bindlish and Navin Keizer Trust forms the bedrock of any business and can be seen as the fundamental currency of all human activity. The nurturing of trust is key to risk management, innovativeness and economic progress. Businesses

AI and Digital Resources in Fintech: Creating an evolutionary analytic platform for “risk” estimation

September 12, 2018 • STRATEGY & MANAGEMENT, TECHNOLOGY, Finance & Economics, Digital TransformationComments (0)

By Stephan Kudyba This article describes the potential for AI to augment risk estimation for both individual investors and financial market assets. AI processes vast amounts of a variety of data to identify patterns underpinning processes and metrics.

GDPR – Death Knell or a New Life for Customer Analytics?

July 26, 2018 • STRATEGY & MANAGEMENT, TECHNOLOGY, SPECIAL FEATURES, Digital Transformation, Strategic SpotlightComments (0)

By Amit Joshi Even before the enforcement of the General Data Protection Regulation (GDPR) across the European Union’s 28 member states, European firms apparently had a tough time becoming GDPR compliant. Today, they are faced with the implications of the

An Innovator’s Midsummer Dream Come True

July 5, 2018 • INNOVATION, SPECIAL FEATURES, Business Model, Emerging Ideas, Future of Business, Strategic SpotlightComments (0)

By Ulrich A.K. Betz , VP, Head of Innovation and Entrepreneurship Incubator, Merck   Organisations are eagerly looking for new ways to boost their innovation capabilities and open innovation is a widely accepted paradigm to achieve this goal. The Merck