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STRATEGY & MANAGEMENT
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A Partnership for Driving the Future of Business Transformation

November 14, 2018 • STRATEGY & MANAGEMENT, OPERATION, SPECIAL FEATURES, Global Business, Business Process, Future of Business, TransformationComments (0)

A glimpse of Oliver Wight EAME’s alliance with Ernst & Young LLP   As the supply chain becomes more complex, there is a growing need for businesses of all kinds to have superior knowledge on how they would cope with current complexity levels. Today, organisations must be able to address rising customer demands, evolving market …

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5 Ideas to Set Up the Perfect Social Media Budget

October 30, 2018 • Marketing & Consumers, Social MediaComments (0)

Everybody has ideas to advertise, but some of them are not as successful as you may think. Also, spending lots of money on advertising very often won’t do the trick either and you’ll need to tune up your budget before engaging the unknown. Some of you may

Tailoring the Strategy Function for Success

September 19, 2018 • LEADERSHIP, STRATEGY & MANAGEMENT, Editors' Pick, Strategic SpotlightComments (0)

By Jo Whitehead, Felix Barber and Rebecca Homkes Enterprises face a host of challenges today, including digital disruption and changing global trade patterns. In such an environment the need for a flexible strategy and a flexible strategy function is high. In

Sound Business: Improving Your Audio ROI

September 19, 2018 • STRATEGY & MANAGEMENT, Marketing & Consumers, Strategic SpotlightComments (0)

By Steve Keller “What does your brand sound like?” The rise of smart speakers and voice interactive technology is forcing brands to answer that question. Though resolute in their belief that audio (and more broadly, audio branding) plays a fundamental

NOTHING IS FREE: Data-driven optimisation unlocks freemium business models’ real potential

September 18, 2018 • STRATEGY & MANAGEMENT, INNOVATION, Finance & Economics, Business ModelComments (0)

By Stefan Wagner and Julian Runge In today’s digital era when the marginal cost of (re)production and distribution of products and services tend to be close to zero, freemium strategy is becoming more appealing among companies as going freemium can be an

Data to the rescue: Investing in (female) employees

September 18, 2018 • LEADERSHIP, Women in Leadership, People ManagementComments (0)

By Ineke Ceder and Sumru Erkut Can companies successfully align attention to their bottom line with the current urgent calls for wider diversity and inclusion? The authors argue that thoughtfully collecting data on workplace climate and letting affinity

Storytelling Workshops: A Tool for Breakthrough Product Innovation

September 18, 2018 • STRATEGY & MANAGEMENT, Marketing & ConsumersComments (0)

By Evy Sakellariou, Keith Goffin, and Agnes Mariakaki New product development (NPD) is essential to companies and it is an area where our research shows that stories can be a tool to boost creativity. The Storytelling Workshop is an effective but

How Organisations Can Overcome Conflicting Identity and Reputation

September 18, 2018 • STRATEGY & MANAGEMENT, Global Business, Strategic SpotlightComments (0)

By William Harvey, Tim Morris and Milena Santos Based on their examination of how an organisation responds when its identity is substantially misaligned with the experience and perceptions of external stakeholders that form the basis of reputational

Integrative Intelligence for a Trust-based Worldview for Business

September 18, 2018 • Corporate Governance, Team ManagmentComments (0)

By Sharda Nandram, Puneet Bindlish and Navin Keizer Trust forms the bedrock of any business and can be seen as the fundamental currency of all human activity. The nurturing of trust is key to risk management, innovativeness and economic progress. Businesses

Luxury Brands Need to Reconcile Seven Dilemmas and Chart New Territory

September 18, 2018 • STRATEGY & MANAGEMENT, Global Business, Marketing & ConsumersComments (0)

By Dr Stéphane J.G. Girod With the fast-changing needs and tastes of today’s consumers, how would luxury brands keep their products relevant and desirable? In this article, the author sheds light on the dilemmas facing the luxury sector and poses questions