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INNOVATION
Category Archive

Reimagining Enterprise IT for an Uncertain Future

November 20, 2012 • INNOVATION, TECHNOLOGY, OPERATION, Business Process, Delivering Innovation - Accenture ResearchComments (0)

By Jeanne G. Harris, Allan E. Alter, Stéphane J.G. Girod and Iris A. Junglas The role of the information technology department is under scrutiny in a way that makes its past challenges seem almost quaint by comparison. Cloud computing services provide an alternative source of powerful technology. Employees are getting work done using free Web …

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Reclaiming the Battlefield of Consumer Influence

September 20, 2012 • STRATEGY & MANAGEMENT, INNOVATION, Global Business, Marketing & Consumers, Delivering Innovation - Accenture Research, Emerging IdeasComments (0)

By Paul F. Nunes and Joshua B. Bellin Companies are increasingly finding their marketing messages contradicted – or worse, turned against them – by a new set of “advisers.” These online channels, including TripAdvisor, Amazon.com and many more,

Neuroeconomics. An Emerging Field of Theory and Practice

July 22, 2012 • INNOVATION, Finance & Economics, Emerging IdeasComments (2)

By James Giordano, Roland Benedikter and Nadia Flores This article gives a short, introductory overview of basic aspects of the emerging field of neuroeconomics, as a contemporary approach to economic theory and practice. In many ways, neuroeconomics can be

When Spending Hurts

July 22, 2012 • STRATEGY & MANAGEMENT, Finance & Economics, Emerging IdeasComments (1)

By Nailya Ordabayeva and Pierre Chandon Thorstein Veblen coined the term conspicuous consumption in 1899 to describe spending with the intention of gaining social status.1 Back then, large estates, vintage silverware, and expensive clothes were the typical

Developing Trust and Relationships in the Supply Chain using Social Media

July 22, 2012 • INNOVATION, Emerging Ideas, Social MediaComments (1)

By Daniel E. O’Leary Social media facilitates gathering information and knowledge from disparate sources, which in turn allows sharing of information, knowledge and plans, all of which facilitate development of supply chain relationships and greater trust.

Making China Your Top Priority

July 22, 2012 • STRATEGY & MANAGEMENT, INNOVATION, Global Business, Marketing & Consumers, Delivering Innovation - Accenture ResearchComments (0)

By Gong Li, Henry Egan and Andrew Sleigh Companies have never had such an array of options when it comes to investment opportunities in the emerging world. However, as businesses rush to expand their geographic footprint in the next wave of emerging markets,

Effectively Managing Innovation

July 22, 2012 • INNOVATION, SPECIAL FEATURES, Strategic SpotlightComments (0)

By Daniel Evans At EMLYON we have had the opportunity to help develop the innovation efforts for companies around the world. Our combined experience suggests that there are some key factors that must be considered so that these efforts are effective. These

Patients Know Best

July 17, 2012 • INNOVATION, TECHNOLOGY, Business Mobility & E-Commerce, Emerging IdeasComments (0)

By Mohammad Al-Ubaydli It was not until the 18th century that scientists accepted the existence of queen bees. Until that point they insisted that only a “king bee” could be in control. But the queen had always been in control, it just took us a while to

How Europe Can Rebuild Skills and Generate Growth

July 17, 2012 • STRATEGY & MANAGEMENT, INNOVATION, Global Business, Delivering Innovation - Accenture ResearchComments (0)

By Tim Cooper, Athena Peppes, Mark Purdy and Matthew Robinson Europe is facing a jobs and unemployment crisis that is unprecedented in recent times

Reinventing Professional Services: Building Your Business in the Digital Marketplace

May 20, 2012 • INNOVATION, TECHNOLOGY, Marketing & Consumers, Business Mobility & E-Commerce, Emerging Ideas, EntrepreneurshipComments (0)

By Ari Kaplan The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. This article offers insights on taking advantage of enterprising techniques to stand out and reinvent yourself as an insightful