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Second-hand Luxury: Should Personal Luxury Brands Sell Pre-owned Products?

November 19, 2018 • STRATEGY & MANAGEMENT, Marketing & Consumers, Business Model, Editors' Pick, Strategic SpotlightComments (0)

By Jean-Noël Kapferer As luxury brands seek to protect their symbolic capital and prestige, entering resale markets is a strategy to be carefully considered before diving into, JN Kapferer examines the challenges and opportunities for luxury brands to enter the Second-hand market, and offers operational suggestions for brands that decide to do so.  

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Corporate Venturing: Challenges and best practices of large firms innovating with start-ups

October 18, 2018 • INNOVATION, Business Model, Emerging IdeasComments (0)

By Mª Julia Prats, Josemaria Siota, Celeste Saccomano Tommaso Canonici  and Xavier Contijoch Innovation in large corporations, particularly the practice of corporate venturing to innovate with start-ups, is emerging at great speed, increasing the

NOTHING IS FREE: Data-driven optimisation unlocks freemium business models’ real potential

September 18, 2018 • STRATEGY & MANAGEMENT, INNOVATION, Finance & Economics, Business ModelComments (0)

By Stefan Wagner and Julian Runge In today’s digital era when the marginal cost of (re)production and distribution of products and services tend to be close to zero, freemium strategy is becoming more appealing among companies as going freemium can be an

An Innovator’s Midsummer Dream Come True

July 5, 2018 • INNOVATION, SPECIAL FEATURES, Business Model, Emerging Ideas, Future of Business, Strategic SpotlightComments (0)

By Ulrich A.K. Betz , VP, Head of Innovation and Entrepreneurship Incubator, Merck   Organisations are eagerly looking for new ways to boost their innovation capabilities and open innovation is a widely accepted paradigm to achieve this goal. The Merck

The Right Business Model At The Right Time

January 20, 2018 • INNOVATION, Business Model, TransformationComments (0)

By Adam Bock and Gerard George The combination of globalisation, Moore’s law and ubiquitous information have transformed industries into fluid, rapidly-changing landscapes. Today’s competitor is tomorrow’s partner and next year’s customer. In this

Fun & Games: Business Models for Innovation

November 10, 2017 • STRATEGY & MANAGEMENT, INNOVATION, Global Business, Business Model, Emerging IdeasComments (0)

By Gregory Gimpel While many brilliant ideas come from start-ups with unsustainable business models, well-established firms suffer from an inability to innovate, especially in regulated industries. The innovation paradox can be overcome by applying the right

How High-End Disruption Completes the Disruptive Innovation Model

March 7, 2017 • INNOVATION, Business Model, Emerging IdeasComments (3)

By Juan Pablo Vazquez Sampere Why don’t we have an integrated mechanism of entrepreneurship to consistently make new companies successful? Turns out that the Disruption experienced in the 20th century (cars, planes…) was fundamentally different from

After After-Sales: New Business Models Tempt, Fail Industry

January 27, 2017 • STRATEGY & MANAGEMENT, MBA & Executive Education, Global Business, Marketing & Consumers, Business ModelComments (0)

By Olaf Plötner The after-sales-based business models of industrial enterprises are endangered. Simultaneously, modern data-based technologies enable the development of complex service solutions – so called business models 4.0. Olaf Plötner, Dean of

A Primer on Theoretically Exploring the Field of Business Model Innovation

January 20, 2017 • STRATEGY & MANAGEMENT, INNOVATION, Global Business, Business Model, Future of BusinessComments (1)

By Oliver Gassmann, Karolin Frankenberger and Roman Sauer Companies like Amazon, Uber, and Skype have become business strategy icons and the way they transformed industries can hardly be explained with classic strategy research. This article explores the

A New Model for the Future of Customer Relationships

December 1, 2016 • STRATEGY & MANAGEMENT, Marketing & Consumers, Business Model, Editors' PickComments (0)

 By Yoram (Jerry) Wind and Catharine Hays, with Alexa de los Reyes The fundamental relationships among brands, media, and people are being transformed at an unprecedented rate, necessitating a new definition of customer relationships. This article offers