Success will go to those companies that combine business agility and cloud computing to continuously explore new opportunities. Attempts to pick winning opportunities by doing lengthy analysis do not work in our unpredictable real-time economy.
Volatility is here to stay. Companies that create a foundational business strategy based on agility will do best in this real-time global economy we now live in. Companies that emphasize continuous exploration of potential opportunities followed up by rapid expansion into new markets when an opportunity proves to be successful are the ones that will thrive. This calls for skillful use of cloud computing and related technologies such as software-as-a-service (SaaS), social media and consumer technology devices such as smartphones and tablet computers.
The future belongs to those companies that figure out how to do continuous exploration of opportunities without spending a lot of money and wasting a lot of time. Since most new business ideas do not work out, companies need to try a lot of ideas to find the winners. Many companies still try to pick the winners by doing lots of analysis up front and then investing lots of money to bring a few selected ideas to market. In the high change and unpredictable economy we live in now that approach does not work anymore. It’s better to do a little analysis to identify a lot of good ideas, and find ways to bring them to market quickly and inexpensively and see what happens.