The European Business Review

By Vimal Choudhary, Martin Dewhurst & Alok Kshirsagar
As Western multinationals shift their focus to emerging markets, they must adjust their structures, processes, and decision-making speed to compete successfully. This article explores the challenges presented by emerging markets and offers several approaches to successfully survive within them.
Many leading Western multinational corporations expect that their future success [...]

By Luciara Nardon, Richard M. Steers & Carlos J. Sanchez-Runde
In our globally expanding economy, it is no longer enough for successful managers to have great directive skills, they must also be able to understand and adapt to the different cultures they operate in. The recently published Management Across Cultures: Developing Global Competencies (Cambridge University Press) [...]

By Richard Shrapnel
Family Business Succession is never a simple, straightforward endeavour. Besides the financial outcomes of the transition, the human needs and emotional involvement of all family members must be taken into account. The business advisory firm Baker Tilly International, in cooperation with Swinburne University, has taken a closer look [...]

By Paul F. Nunes, Sam Yardley & Mark Spelman

Mired in a period of low growth, developed economies are becoming increasingly tough places to do business. Fortunately, while the overall size of markets may be stagnant or even shrinking, individual consumers are not standing still. Their behaviour change is offering a significant growth opportunity for [...]

By Kin Meng Sam & Chris Chatwin
E-marketing strategy is normally based and built upon the traditional 4Ps (Product, Price, Promotion and Place), which forms the classical marketing mix. However, e-marketing’s uniqueness can be created by using a series of specific and relational functions that are combined with the 4Ps to form the e-marketing [...]

Feature
Established in 1996 as a part of the Dubai Government’s strategic plan to be an investment driven economy, DAFZA is one of the fastest growing premium free zones in the region. The free zone is currently home to over 1,600 companies from various industry sectors, including aviation, freight and logistics, IT and telecommunications, pharmaceuticals, engineering, [...]

By Michael Useem
“Wharton management professor Michael Useem, returning from his 11th trip to the World Economic Forum in Davos, reports that confidence in the global economy is back “in the world’s inner circles of business and policy.” But he also suggests that the challenge ahead lies in efforts to avoid the arrogance and excesses responsible [...]

By Terence Tse, Mark Esposito & Khaled Soufani
This article is dedicated to provide a working definition of these markets, which we call “Fast-Expanding Markets” (FEMs). The need to coin a new term for such markets is increasingly urgent, as commonly used terms are deficient. For instance, “emerging economies” or “developed markets”, whilst popular, focus only [...]

By Irv Rothman
The article is an excerpt from the book “Out-Executing the Competition: Building and Growing a Financial Services Company in Any Economy”, by Irv Rothman.
Over my career, I’ve endured recessions of varying size, depth, and duration. Three of those recessions – in the early 1990s, at the start of the new century, and this [...]

By Daniele Archibugi, Andrea Filippetti and Marion Frenz
The recent economic crisis has severely reduced the short-term willingness of firms to invest in innovation. But this reduction has not occurred uniformly. A few firms are swimming against the stream by increasing investment during the crisis. This has led to a greater concentration of innovative activities among [...]