The home decor market has been changing quickly. A few years ago, most people were interested in buying home decor items in person. But now, around 2,3 billion shoppers made at least one purchase from an online store.
So, as a home decor brand, it’s essential to have an eCommerce website that is both effective and functional. This means including features that will make the shopping experience convenient and enjoyable for your customers. Web pages should include valuable content for the user, covering topics such as home decor ideas on a budget, trends, and guides, among others. This blog post will discuss seven essential eCommerce website features for home decor brands that will increase customer satisfaction.
1. Mesmerizing Visuals
Presentation is the most critical factor in luring customers to your products.
Presenting your home decor and furnishing products in the right way can have a significant effect on how customers perceive your brand.
For example, it is essential to display how a sofa would look in a living room, as this will give customers an accurate sense of what they are looking for. Pepperfry does this by providing visually appealing and convincing imagery that encourages clients to make quick decisions on their purchases.
2. Virtual Try-on
To capture your customer’s attention, it is essential to curate customized and personalized product displays that demonstrate how the items would look in their homes. Doing so allows customers to envision themselves with the products, increasing engagement and satisfaction.
Supercharge the shopping experience of your eCommerce store by integrating Augmented Reality (AR) into its 3D visualization tool that lets customers virtually try out products in their homes. Make furniture buying easier, faster and more enjoyable than ever before.
3. Customized products
Say goodbye to the outdated notion of one-size-fits-all. The modern approach is designing an experience crafted with your customer’s needs in mind.
Businesses embracing this trend are positioned to be seen more quickly than ever. Furthermore, home decor customers seek a tailored experience—they want custom-made designs and decorations for their own space. Investing in these services gives them the personalized touch they crave.
4. Accurate Labelling
When crafting the layout of your online home decor store, careful categorization is paramount.
I highly recommend taking your time when deciding on categories for your products. Carefully consider customer needs, ease of searchability, and more to ensure you make the best decision possible.
5. Filter options available
When customers visit an eCommerce home decor store, they are likely to have already researched other online and offline outlets.
Your customers could seek a product with certain specifications, such as brand, price point, furniture style, color/shade or material. Additionally, they might have other requirements in mind, and it is important to consider them when choosing your filter options.
6. Exchange and Refund Policy
With home decor and furnishing products, you have a wide array of options to choose from, so there are more chances also where people might look to return or exchange the products.
If your home decor business is missing information or incorrect, you can lose a lot of money. That’s why it is important to have your website correct, professionally made, and reviewed by an expert. You need to plan and write out the exchange and return policy.
7. Proper Product Description
Home decor and furnishing items require more detailed product descriptions than other products. It is not enough to merely incorporate information about the brand’s materials and style – you must also add specific measurements of each item. When buying larger and heavier home products, you must consider the size, width, height, and more.
Final thoughts
As an e-commerce home decor brand, it is essential to provide high-quality and compelling product images, virtual try-on tools, and personalized product displays to engage customers and increase sales. Additionally, you should be sure to label products accurately, provide customized product options, and offer a clear exchange/refund policy for returns or exchanges. With these strategies in place, you can successfully reach and appeal to the growing number of online home decor shoppers.
