Twitter is the place where people actively engage in conversations while tweeting. International events, political upheavals, fashion trends, etc., all hear opinions from people on Twitter.
This micro-blogging website has over 320 million active users, interacting daily and driving the engagement force of the platform. It thus becomes an important source of marketing for brands and businesses.
However, boosting engagement on Twitter isn’t just a one-time event. It is an ongoing process that requires bulletproof strategies and unique ideas.
Maintaining engagement requires one to comply with changing trends and keep curating new and interesting ideas to keep the followers hooked. The number of Twitter followers makes no difference if they do not interact with you. It is akin to being in a room full of people, but no one pays heed to what you say or do.
Then how does one increase engagement on Twitter? Should one buy Twitter followers? Make particular kinds of posts? This article will let you know.
1. Get to know your audience.
If you go to Zomato’s Twitter account, you will see how their tweets are like a conversation or a rant with a friend. For example, when RCB lost the IPL, they tweeted about having all the comfort food, except for those for RCB fans. Isn’t this how friends pull each other’s legs?
Being too formal or professional in your tweets does not let people relate to you, thereby depriving you of engagement and followers.
Another way to do so is by using the most trending memes and videos as per your niche. People get engaged only when they relate or connect to you. And what could be a better way than to use memes? So try being more personal.
2. Make use of memes and GIFs
Do you enjoy basic formal speeches with to-the-point arguments or those with some humor and wit? I would like to believe it’s the latter. Everyone likes some flavor everywhere.
Similarly, you can add some flavor to your tweets by using memes and GIFs.
Apart from this, while texts may not draw attention, memes and GIFs make it hard for anyone not to notice your tweets. Visuals make everything better and create an incentive for people to go through your tweet and engage. If nothing else, they might at least drop a like.
3. Make Use of Polls
People love to share opinions and contribute to conversations in whichever way possible. Some might indulge in it for mere passing time. No matter what the purpose may be, polls are a great way to increase engagement on Twitter.
You can create a poll listing questions related to your brand and, in the end, highlight the strength of your product or service.
It serves the dual purpose of increasing engagement on Twitter and advertising your business.
And most importantly, it shows the target consumers that you value their opinions and acknowledge their needs.
4. Maintain Up-to-Date Information
GIFs, memes, images, and videos turn out to be all the better when they are associated with a trending topic or event. Take the example of Amber Heard and Johnny Depp’s trial.
With almost half of the globe hooked up to the TV to stay updated on the developments of this trial, it allowed creators to create memes and use clips to be creative with their marketing game.
Sports leagues and international events all become relevant to your tweets and help engage a wider audience. People might voice their opinion, retweet your tweet, like it, or even create a tweet tagging you.
5. Expand your social networks beyond Twitter.
Being active and creative on Twitter helps pull followers. Everyone understands that more followers translate to better engagement. It explains why many people even buy Twitter followers, but this is just a temporary solution.
To get some real followers, expand your influence beyond Twitter. Be active on Facebook, Instagram, Quora, etc., to expand your network.
Put screenshots of your famous tweets on Instagram, Whatsapp, or Facebook and let people discover you on Twitter. Many influencers follow this trick to pull audiences not only to Twitter but also from Twitter to other platforms.
There is no hard-and-fast rule to acing the Twitter marketing game. If someone suggests you buy Twitter followers, you must be aware that this is not a permanent solution.
Twitter is a social media platform that has to adapt to changing trends and technological advances. Hence it keeps on improving its algorithm.
Therefore, one needs to consistently keep changing their tactics to maintain and increase engagement on Twitter. It is a very useful tool for those who want to expand the scope of their business given its active users and real conversation. We hope the above strategies will help you ace your Twitter marketing game.